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TUBE STAR: a poster promoting the region that is set to be seen by millions of commuters in the capital

AN ICONIC North-East landmark is to be seen by up to two million people this summer, deep beneath the streets of London.

Durham Cathedral has been chosen for a new advertising campaign on the London Underground to bring visitors to the North-East.

Giant posters featuring both the cathedral and the Newcastle and Gateshead Quayside will be on display at 20 sites at tube stations across the capital.

The campaign, run by regional development agency One NorthEast in conjunction with National Express and Enjoy England, highlights special first class rail fares to the region from London The campaign will be supported by adverts in the Evening Standard, while online marketing activity will also attract people to the www.visitnortheastengland.

com website.

Tania Robinson, head of marketing at One NorthEast said: "Durham Cathedral and NewcastleGateshead quayside both stunning locations and will do a great job selling the region."

1:30pm Friday 27th June 2008

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